Yahoo

Start Wearing Purple

Someone singing quietly on an elevator. A little out of place, but not too strange. But as the elevator descends, floor by floor, a growing chorus of seeming strangers all begin to sing and perform Gogol Bordello's Start Wearing Purple.

Disposable produced this hidden camera elevator ride for Yahoo's Start Wearing Purple campaign.

Start Wearing Purple Microsite [Still]

Credits

Directed by Charlie Todd
Produced by Brendan Colthurst
For Generate and Yahoo